Sponsor of the Rallye Aïcha des Gazelles

Sponsor of the Rallye Aïcha des Gazelles


SAINT HONORE, sponsor of the Rallye Aïcha des Gazelles

A longstanding sponsor of major sporting competitions, SAINT HONORE has recently supported prestigious international events such as the America’s Cup, the golf Open de France Dames and the Le Mans 24 hours.

Today, SAINT HONORE has embarked on a new venture, teaming up with the Rallye Aïcha des Gazelles, a women-only motor rally. Through this partnership, SAINT HONORE is reaffirming its founding values with a competition renowned for the precision of its course, the surpassing of individual capabilities and the celebration of team spirit.

A unique international and human venture

The Rally Aicha des Gazelles is the only exclusive female rally raid since 1990 that has attracted women of different nationalities aged between 18 to 65 to compete in the Moroccan desert.

With 150 teams, the Rallye Aïcha des Gazelles has its very own approach to motor sports: there is no timing and no GPS; instead contestants rely on old-fashioned navigation, off-road only, in the deserts of southern Morocco.

“The success and popularity of the race is also due to the values it has always cultivated, without which, in the end, no human venture would really make sense: sharing and solidarity, support for others and generosity,” explains Dominique Serra, director and founder of the Rallye Aïcha des Gazelles.

Solidarity in action

A sponsor of the Rallye Aïcha des Gazelles du Maroc since 2013, SAINT HONORE has designed a special date-stamped series for this 24th rally: the RagTime 2. Profits from sales of the watch will go to Cœur de Gazelles, the charity associated with the Rallye des Gazelles (officially recognised by the French state and operating since 2001).

Equipped for adventure with its GMT function, this model will provide precious aid to all competing “Gazelles” who must follow a series of checkpoints along the off-road route in the minimum distance possible, with only a map and compass to guide them – GPS is not allowed.